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utm_source Identifies which site sent the traffic, and is a required parameter. utm_source=google: utm_medium Identifies what type of link was used, such as email or pay-per-click advertising. utm_medium=ppc: utm_campaign Identifies a specific product promotion or strategic campaign. utm_campaign=spring_sale: utm_term Identifies search terms.
The 'dot' (period or full stop) before the file name makes it a hidden file in Unix-based environments. A site could have more than one .htaccess file, and the files are placed inside the web tree (i.e. inside directories and their sub-directories), and hence their other name distributed configuration files. [1]
Both permalink and PURL (persistent uniform resource locator) are used as a persistent URL, and redirect to the location of the requested web resource. The main differences in the concepts are about domain name and time scale : PURL uses an independent dedicated domain name, and is intended to last for decades ; permalinks usually do not change ...
Web site owners who do not want search engines to deep link, or want them only to index specific pages can request so using the Robots Exclusion Standard (robots.txt file). People who favor deep linking often feel that content owners who do not provide a robots.txt file are implying by default that they do not object to deep linking either by ...
PURLs allow third party control over both URL resolution and resource metadata provision. A URL is simply an address of a resource on the World Wide Web. A Persistent URL is an address on the World Wide Web that causes a redirection to another Web resource. If a Web resource changes location (and hence URL), a PURL pointing to it can be updated.
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URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL.
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