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MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz , Num Noms, Lalaloopsy , and Rainbow High , as well as toys targeted at boys such as Scan2Go .
Novi Stars had been revealed in July 2012 by MGA Entertainment deeming the dolls 'cosmic themed' and were to be shelved in the same month. [2] Their popularity had also been extended through the use of releasing webisodes, showing how the main line of dolls were assimilating to life on Earth, the webisode's released from 30 August-27 December 2012.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Mulatta/Latina), Cloe (Caucasian), Jade (East Asian), and Sasha (African American).
Bratzillaz (House of Witchez) was an American line of fashion dolls released by MGA Entertainment in 2012. The line was a spin-off of the company's popular franchise Bratz. Bratzillaz characters are witches with unique special powers, many of whom have a similar name to an existing Bratz character. [1]
Kylie Jenner’s most iconic fashion looks will never be forgotten thanks to Bratz. The 25-year-old reality star joined forces with the toy company for its first-ever celebrity capsule, which ...
MGA countersued, alleging that Mattel spied on its salesmen by masquerading as toy buyers, re-positioned Bratz displays in retail stores to less favorable arrangements, and that Mattel paid retailers to favor Barbie over Bratz. [2] In November 2006, MGA purchased the manufacturer of toddler and preschool toys, Little Tikes. [2]
The Moxie dolls are reminiscent of Bratz, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girlz were meant to replace Bratz, given that Mattel sued MGA over the original design. [1] However, Bratz returned to the market in August 2010.
Bratz (also known as Bratz: The Series) is an American animated television series based on the Bratz toy dolls. [1] Produced by Mike Young Productions and MGA Entertainment, it aired on Fox's 4Kids TV from September 10, 2005 to October 14, 2006. In 2008, after a hiatus, it was renewed for season 2.
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