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2. Direct mail fundraising - Wikipedia

   en.wikipedia.org/wiki/Direct_mail_fundraising

   The explosive growth of the nonprofit sector in the United States — quadrupling in the 1980s and doubling again in the 1990s and early 2000s — led to a massive expansion in the use of direct mail to build and sustain large, nationwide donor and membership lists. Today, direct mail fundraising accounts for at least one-fifth of the more than ...

3. List broker - Wikipedia

   en.wikipedia.org/wiki/List_broker

   A list broker [1] acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing. List brokers provide lists that, minimally, contain a prospect's name and physical address. [ 2 ]

4. Caging (direct mail) - Wikipedia

   en.wikipedia.org/wiki/Caging_(direct_mail)

   A caging list, in the direct mail industry, is a list or database of addresses that are updated after a mailing program is completed, with notations on responses and corrections for addresses whose mail has been returned as undeliverable or has been forwarded.

5. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

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8. Advertising mail - Wikipedia

   en.wikipedia.org/wiki/Advertising_mail

   The latter method was used for large-ticket items or for those that needed demonstration, for example. One method of direct mailing used in B2B is known as "bill-me." In this direct-mail marketing offer, the buyer is shipped the product prior to payment and is then sent an invoice later. [29]

9. Direct marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_marketing

   Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...