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Virginia Slims are narrower (23 mm (0.91 in) circumference) than standard cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85 mm (3.3 in)). They are sold only in longer 100 and 120 mm (3.9 and 4.7 in) lengths, to afford the cigarettes a more "elegant" appearance and ostensibly to reduce the amount ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [ 2 ] [ 3 ] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.
The title You've Come a Long Way, Baby was derived from a marketing slogan for Virginia Slims cigarettes. [9] The cover art, conceived by Red Design, uses a photograph of an obese young man dressed in a T-shirt bearing the words "I'm #1 so why try harder" while holding a cigarette.
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
Virginia Slims on the Legends (with Regina Belle, Gladys Knight and Barbara Mandrell) (1995) Lilith Fair (with Sarah McLachlan, et al.) (1998-99) Girls Night Out (with Sara Evans, Carolyn Dawn Johnson, Jamie O'Neal and Reba McEntire) (2001) Alan Jackson and Martina McBride in Concert (with Alan Jackson) (2004) [54]
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