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Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
Audience design model The audience design model is very similar to communication accommodation theory with an added component: the audience design model proposes the existence of nonpresent reference groups, with which a speaker may converge or diverge. [21]
He is a founding co-editor of the international quarterly Journal of Sociolinguistics and is known for his theory of audience design. Currently, he is working as the Director of the Institute of Culture, Discourse & Communication and is a Professor of Language & Communication at Auckland University of Technology.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
BLUF is a standard in U.S. military communication [3] whose aim is to make military messages precise and powerful. [4] It differs from an older, more-traditional style in which conclusions and recommendations are included at the end, following the arguments and considerations of facts.
A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
Audience type affects many aspects of communication, from word selection and graphics use to style and organization. Most often, to address a particular audience, a technical communicator must consider what qualities make a text useful (capable of supporting a meaningful task) and usable (capable of being used in service of that task).
Because speech style and language is an important factor in defining social groups, divergence in speech style or language is often used to maintain intergroup distinctiveness and differentiate from the out-group, especially when group membership is a salient issue or the individual's identity and group membership is being threatened. [14]