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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth.

  3. Everything You Need to Know About CRM Software - AOL

    www.aol.com/everything-know-crm-software...

    A CRM system also syncs with your business tools, from point-of-sale (POS) systems to e-commerce platforms. It pulls information from all sources into a customer profile, giving small businesses a ...

  4. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    Loyal customers can not only give operational companies sustained revenue but also advertise for new marketers. To reinforce the reliance of customers and create additional customer sources, firms utilize CRM to maintain the relationship as the general two categories B2B (business-to-business) and B2C (business-to-customer or business-to ...

  5. Consumer relationship system - Wikipedia

    en.wikipedia.org/wiki/Consumer_relationship_system

    Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...

  6. Business relationship management - Wikipedia

    en.wikipedia.org/wiki/Business_relationship...

    Business Relationship Management focuses on business value realization through accountable business partners; advances in the scale, scope, and sophistication of the network effect; constant disruption as the 'new normal' business dynamic [3] decentralization of knowledge and the devaluation of traditional intellectual property [4] [5]

  7. Management information system - Wikipedia

    en.wikipedia.org/wiki/Management_information_system

    Customer relationship management (CRM) systems help businesses manage relationships with potential and current customers and business partners across marketing, sales, and service. [16] Knowledge management system (KMS) helps organizations facilitate the collection, recording, organization, retrieval, and dissemination of knowledge. This may ...

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