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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Stock mix or Product mix is the combination of products a company sells or manufactures. The product mix is determined by the demand for certain products and the profitability of those products. [1] There are companies like Pepsi and Coca-Cola that have a very large and diverse product mix.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Pepsi now has an 8.8 percent market share, ... Experts from the Beverage Marketing Corporation predict bottled water will become the No. 1 "packaged beverage sold in the United States" by the year ...
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
PepsiCo, Inc. (NASDAQ: PEP) is mounting a full-throttle marketing push for Super Bowl LV, albeit without its flagship Pepsi-Cola brand. What Happened: While a great deal of media coverage of this ...
PepsiCo (NASDAQ: PEP) stock is trading down nearly 23% from highs set in May 2023. That's technically a bear market-type of pullback for this consumer staples giant. If you are a dividend growth ...
This is an alphabetical list of PepsiCo brands. [ 1 ] [ 2 ] It lists licensed trademarks , partnerships, including those in only certain markets, and products , split into foodtypes. Trademarks