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Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3] The company has over 200 locations in the United States and Canada.
Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3] The term signage is documented to have been popularized in 1975 to 1980. [2] Signs are any kind of visual graphics created to display information to
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
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Clear Channel Outdoor Americas (CCOA) was one of the first outdoor advertising companies in the United States and is one of the largest. [5] It has origins in three major predecessor companies: Foster & Kleiser (F&K) (1901–1986), Patrick Media Outdoor (1986–1995), and Eller Media Company (1995–2001).
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