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Political advertising in a broad sense is not regulated by a special law and follows the general rules governing freedom of speech, freedom of information, and freedom of association. Lack of legal definition of political advertising leads to the ambiguity of its understanding, which generates conflict situations in legal relations of advertising.
In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. [1] [2] The legal term PAC was created in pursuit of campaign finance reform in the United States.
The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government. [5]
Independent expenditure-only political action committees, better known as Super PACs, are a type of political action committee (PAC) in the United States.Unlike traditional PACs, Super PACs are legally allowed to fundraise unlimited amounts of money from individuals or organisations for the purpose of campaign advertising; however, they are not permitted to either coordinate with or contribute ...
Campaign advertising draws on techniques from commercial advertising and propaganda, also entertainment and public relations, a mixture dubbed politainment. The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns' participants.
501(c)(4) "social welfare", 501(c)(5) "labor unions", 501(c)(6) "chambers of commerce" unlike 501(c)(3) charitable organizations can participate in political campaigns and elections, as long as the organization's "primary purpose" is issue advocacy and not political advocacy and are not required to disclose their donors publicly.[31].
Anti-"dark money" advertisement in April 2015 in the Union Station stop of the Washington Metro.The image was part of a comic book-themed campaign sponsored by three groups—AVAAZ, the Corporate Reform Coalition, and Public Citizen—aimed at pressuring Securities and Exchange Commission chairwoman Mary Jo White to rein in dark money.
Political ads are a form of political speech with a straightforward, essential task: to gain people's confidence and influence their vote, in the case of political campaign advertising.