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The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
The original AdiPure was available at launch in both the traditional black/white and a white/black colourway, these were later followed by blue/white and silver/black colourways. The boots were constructed using high quality k-leather and displayed many design features similar to Adidas' World Cup 1978 boots, including three lines of stitching ...
Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits. [ citation needed ] From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association , replacing the Reebok brand after Adidas's acquisition of Reebok.
The Aldo Group, branded and stylised as ALDO, is a Canadian multinational retailer specializing in shoes and accessories. Established in 1972 in Montreal, Quebec, the company was founded by Aldo Bensadoun. Its corporate headquarters are based in Saint-Laurent, Quebec. Stores in Canada and the U.S. are owned by Aldo Group, while international ...
Albert "Aldo" Bensadoun (born 1939), is a Canadian-Moroccan businessman. He is the founder and executive chairman of Aldo , a retail shoe company based in Montreal , Quebec, Canada. Bensadoun's family foundation donated $25 million to McGill University to help found the Bensadoun School of Retail Management.
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