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Harding was the first to call for "A Return to Normalcy". "Return to normalcy" was a campaign slogan used by Warren G. Harding during the 1920 United States presidential election. Harding won the election with 60.4% of the popular vote.
Return to normalcy" – 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I. "America First" – 1920 US presidential campaign theme of Warren G. Harding , tapping into isolationist and anti-immigrant sentiment after World War I. [ 9 ]
It brought thousands of voters to Marion, Ohio, where Harding spoke from his home. GOP campaign manager Will Hays spent some $8.1 million, nearly four times the money Cox's campaign spent. Hays used national advertising in a major way (with advice from adman Albert Lasker). The theme was Harding's own slogan "America First".
Warren G. Harding: Republican "Harding, You're the Man for Us" Al Jolson [2] 1924: Calvin Coolidge: Republican "Keep Cool and Keep Coolidge" Bruce Harper and Ida Cheever Goodwin 1928: Al Smith: Democratic "Sidewalks of New York" Charles B. Lawlor and James W. Blake: 1932: Franklin D. Roosevelt: Democratic "Happy Days Are Here Again" Milton Ager ...
Warren Gamaliel Harding (November 2, 1865 – August 2, 1923) was the 29th president of the United States, serving from 1921 until his death in 1923.A member of the Republican Party, he was one of the most popular sitting U.S. presidents while in office.
Harding appointed Henry C. Wallace, an Iowan journalist who had advised Harding's 1920 campaign on farm issues, as Secretary of Agriculture. After Charles G. Dawes declined Harding's offer to become Secretary of the Treasury, Harding assented to Senator Boies Penrose 's suggestion to select Pittsburgh billionaire Andrew Mellon .
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With the deeply unpopular Democratic administration of Woodrow Wilson as the backdrop for the 1920 campaign, [2] Warren G. Harding promised a "return to normalcy" that appealed to many voters, [3] while Cox was tied to the policies of the Wilson administration, which had even in 1916 been criticized for insensitivity to Irish-American wishes. [4]