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Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12.
Both stores catered to the tween crowd and sold colorful clothing and accessories covered in sparkles and sassy phrases. The main difference was that Justice was a tad more affordable.
Between December 2008 and June 2010, 26 of these stores closed and 560 others were re-branded as Justice. [citation needed] After being dormant for several years, the Limited Too IP and trademarks were acquired by Bluestar Alliance, LLC and revived as an online store with select clothing being sold at Amazon.com and other websites. [5]
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
The Justice tween brand is making a comeback in time for the back-to-school shopping season with the help of Walmart, the world’s largest retailer.
These clients are then able to spend the credits in store to get free clothes while having a shopping experience that offers them more agency. Among them is Kemi Ogunlana, 40, a refugee from ...
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