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In 2010, Icons Shop Limited was awarded the world's first football memorabilia licence by FIFA. It allowed the website to produce a range of official 2010 FIFA World Cup products. Since then, Icons.com has sold official memorabilia for all other iterations of the FIFA World Cup as well as the UEFA Champions League , UEFA Europa League , UEFA ...
Also in 2015, the company acquired the rights to produce caps for Major League Baseball (MLB) on-field postseason celebrations and secured a license to create merchandise for Major League Baseball International (MLBI). [17] [18] Further expansion across major sports included a partnership with Liverpool Football Club (Liverpool FC), in October ...
Replicas of the four European Champion Clubs' Cup Liverpool won from 1977 to 1984 on display in the club's museum. The history of Liverpool Football Club from 1959 to 1985 covers the period from the appointment of Bill Shankly as manager of the then-Second Division club, to the Heysel Stadium disaster and its aftermath.
Liverpool's fifth European Cup win, in 2005, meant that the club was awarded the trophy permanently and was also awarded a multiple-winner badge. [175] [176] Liverpool also hold the English record of three wins in the UEFA Cup, UEFA's secondary club competition. [177] Liverpool also hold the English record of four wins in the UEFA Super Cup. [178]
Liverpool's first-team wearing the 2012–13 season home kit made by Warrior. In April 2011, Warrior Sports reportedly signed a sponsorship agreement for Liverpool worth £25 million per season as of the 2012–13 season while Carlsberg reduced their annual sponsorship to just half of that, overtaking the English club record of £23.3 million paid by Nike for supplying Manchester United and ...
In the 2019/2020 DFB Cup season, the Engelbert Strauss logo was featured on the sleeves of Eintracht Frankfurt's jersey, [21] and since the summer of 2021 there has been a cooperation with FC Bayern Munich. [22] In 2024, Strauss became a sponsorship partner of the Premier League team Liverpool F.C. [23]
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History of Liverpool F.C. (1959–1985) – Bill Shankly was appointed as manager in 1959 and guided the club back into the First Division. Shankly's arrival laid the foundations for the club's success in the 1970s and 80s domestically and in European competition, as the club won numerous League Championships and four European Cups .
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