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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [2] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [1]
Initially founded by Jack Hopkins and Tom Moore in 1980, its roots can be traced back to a small surf shop in Seal Beach, California. [6] PacSun built its business selling merchandise from established surf brands but later expanded to include skate and street wear labels. The company offers products for both men and women that include: jeans ...
The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. [4] [5] The signature was derived from that of his uncle, Jan Stussy. [6]
Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.
Hang Ten was founded in 1960 in Seal Beach, California, by Doris Moore and Duke Boyd, [3] as a maker of surfing apparel. It branched into other sports apparel, and helped develop the action-sports apparel industry. Boyd sold Hang Ten in 1970. [4] The brand was bought by Hong Kong–based conglomerate Li & Fung in 2012. [5]
Hot Tuna is an Australian surf and street clothing brand. It was established in 1969. [1] [2] In 2012, the brand was acquired by Frasers Group for £1 million and was renamed to Concha. Hot Tuna's executive chairman, Francis Ball, stepped down from his position after the sale. [3]
Maui and Sons was established by three surfers from Malibu, California in 1980. Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons." [3] The company's namesake is the Hawaiian island of Maui. [4]