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Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.
Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [2] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [1]
The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. [4] [5] The signature was derived from that of his uncle, Jan Stussy. [6]
His pivotal career breakthrough came when he became the sole artist and art director for NHS Inc. in the 1970s and 1980s, where he created an extensive array of skateboard-related artworks, including decks, t-shirts, and stickers. [4] Phillips' Screaming Hand logo, designed in 1985, has become a global skateboarding and youth culture symbol.
Then came the Aussie invasion of surf brands Billabong and Quiksilver and more competition. Jenks retired from OP in 1980 just before the brand started licensing out the label and grew to about ...
Initially founded by Jack Hopkins and Tom Moore in 1980, its roots can be traced back to a small surf shop in Seal Beach, California. [6] PacSun built its business selling merchandise from established surf brands but later expanded to include skate and street wear labels. The company offers products for both men and women that include: jeans ...
Jimmy Ganzer and partner Sepp Donahower [2] sold the brand to Ocean Pacific in 1987, and then Ocean Pacific later sold it to a chain of multiple owners [3] ending up with Aéropostale during skateboarding's downturn at the start of the 1990s. Aéropostale kept the brand going as an upscale surf-orientated brand, but ceased all activity in 2009.
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