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Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works , posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
From 1995 to 2018, L Brands used the Victoria's Secret Fashion Show as a significant marketing tool. [167] [8] The show was a mix of "beautiful models scantily clad in lingerie" and A-list entertainers that, over time, became "less about fashion and more about show". [167] The 2000 fashion show in France was produced with the help of Harvey ...
After Wexner assumed ownership, Victoria's Secret became widely known for marketing its items with the use of super models featured in an annual fashion show, overseen by Ed Razek. [13] By 2015, sales were in decline and 2018 was the final year for the Victoria's Secret Fashion Show. [13]
L Brands Inc said on Tuesday it plans to spin off its Victoria's Secret business into a standalone company, capping a year of weighing strategic options for the brand including a sale. The ...
L Brands plans to process the Victoria's Secret spin-off in a manner that will avoid tax consequences for its shareholders. The company believes the separation will allow the units to thrive in a ...
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In 1985, L Brands acquired the Henri Bendel brand. [3] Formerly Limited Brands, the Columbus, Ohio -based company is also the parent of Victoria's Secret , PINK, Bath & Body Works , and La Senza , and operates 2,917 company-owned specialty stores in the US, Canada and the United Kingdom.
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