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Cultural bias is the interpretation and judgment of phenomena by the standards of one's own culture. It is sometimes considered a problem central to social and human sciences, such as economics , psychology , anthropology , and sociology .
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
Cultural Values: Values such as individualism versus collectivism, can lead to different cognitive approaches, which in turn affects how judgements are made. [51] Cultural backgrounds may have an influence on casual attribution, those raised in different cultural contexts could have varying perspectives on the causes of behavior and performance ...
Cultural bias is the related phenomenon of interpreting and judging phenomena by standards inherent to one's own culture. Numerous such biases exist, concerning cultural norms for color, location of body parts, mate selection , concepts of justice , linguistic and logical validity, acceptability of evidence , and taboos .
Cultural psychology is often confused with cross-cultural psychology.Even though both fields influence each other, cultural psychology is distinct from cross-cultural psychology in that cross-cultural psychologists generally use culture as a means of testing the universality of psychological processes rather than determining how local cultural practices shape psychological processes. [12]
An example of culture bias is the dichotomy of "individualistic" and "collectivistic cultures". People in individualist cultures, generally Anglo-America and Anglo-Saxon European, are characterized as societies which value individualism, personal goals, and independence.
In-group favoritism, sometimes known as in-group–out-group bias, in-group bias, intergroup bias, or in-group preference, is a pattern of favoring members of one's in-group over out-group members. This can be expressed in evaluation of others, in allocation of resources, and in many other ways.
Cross-cultural studies have found a strong presence of the egocentric bias in the primarily individualistic American, South African, and Yugoslavian communities, but noted the opposite effect in the collectivistic Japanese, Nepali, and Indian societies. People from these cultures tend to demonstrate a bias toward modesty, in which success is ...