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The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. [1] In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market.
In 2000, The Moores family sold the Littlewoods Pools business to Rodime, a shell business part owned by Bank of Scotland. At that stage, Littlewoods' football pools still had a million people playing a week and the sale, for £160m, included its online venture bet247.co.uk and its phone betting arm Bet Direct.
The group is now amongst the largest online retailers in the UK, with annual sales of £2.13bn for the year to June 2024, and EBITDA up 8.4% to £267m [7] The group's brands are Very.co.uk, Littlewoods.com, Very Exclusive and Very Ireland (rebranded from 'Littlewoods Ireland' in July 2022). [8]
The website launched in the 1990s and in 2005, the physical stores were sold, leaving Littlewoods as a pure play online retailer. In 2010 a mobile enabled version of the site was launched, upgrading to include video and images in 2011. [2] In the first quarter of 2013/14, mobile sales accounted for over a third of total online sales. [3]
The closures were part of the work to amalgamate Kays and Littlewoods under the new brand name Shop Direct. Shop Direct is centred on the traditional home of the Littlewoods group, Liverpool. The Kays brand continued to be used by Shop Direct until January 2011 when Kays, Empire Stores and Great Universal Stores merged to become K&Co ...
In 1999, Simply Be was launched to cater for women aged 25 – 45 in sizes 12 - 32 and has been a vocal champion of size inclusivity. [19] In 2007, Jacamo was launched, catering for 25 - 45-year-old men of all body shapes, from small to 5XL. Former cricketer Freddie Flintoff was recently a key brand ambassador. [20]
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