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The weaving process (whatu) for clothing was performed not with a loom and shuttle but with the threads being manipulated and tied with fingers. A strong thread is fastened tautly in a horizontal position between two or four upright weaving sticks (turuturu). To this thread (tawhiu) are attached the upper ends of the warp or vertical threads (io).
A Canterbury clothing label from around the 1970s. Canterbury of New Zealand was established in 1904 by three English immigrants, John Lane, Pringle Walker and Alfred Rudkin. The company began producing garments in Canterbury, New Zealand. Canterbury then began making uniforms for the New Zealand and Australian armies during the First World War.
The flightless kiwi has been used as a symbol of New Zealand since the early 1900s. For example, in 1905 The Westminster Gazette printed a cartoon of a kiwi and a kangaroo (representing Australia) going off to a colonial conference. [37] Today "Kiwi" is a nickname for New Zealanders. [38]
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The modern oilskin garment was developed by a New Zealander, Edward Le Roy, in 1898. Le Roy used worn-out sailcloth painted with a mixture of linseed oil and wax to produce a waterproof garment suitable to be worn on deck in foul-weather conditions. Oilskins are part of the range of protective clothing also known as foul-weather gear.
These include the kiwi and the hei-tiki. Kiwiana is generally seen as a form of kitsch. A number of companies with products deemed to be 'Kiwiana' have enthusiastically cashed in on this. For example, an advertising campaign has claimed that "you'll never be a Kiwi 'til you love your Wattie's sauce", even though the company is now American-owned.
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