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Southwestern Bell Texas then converted itself into a limited partnership and renamed itself Southwestern Bell Telephone, L.P., incorporated in Texas. [6] This company ceased to exist on June 29, 2007, when it was merged into SWBT Inc. , incorporated in Missouri, [ 7 ] which was founded just 8 days prior.
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
Direct-distance dialing (DDD) was first introduced in areas with common-control switching (panel and crossbar) in the 1950s.These areas had used 411 for directory assistance, and because of the ability of common-control switching to analyze the initial digits of a number in a "sender" before routing the call, these areas did not require the dialing of an initial 1 to initiate a long-distance call.
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
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As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from Pacific Bell Directory. Southwestern Bell Yellow Pages headquarters were utilized as central headquarters for all SBC Yellow Pages operations in St. Louis, MO at One Bell Center.
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