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It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main components of communication: source, message, channel, and receiver. Source and receiver are usually ...
In Berlo's SMCR model, the sender is one who sends the message, the receiver receives the message, which is transmitted through the channel where disturbances might occur. [7] The components of Berlo's SMCR Model consist of the following: communication skills, attitude, knowledge, and social systems.
Berlo's model is a linear transmission model of communication. It was published by David Berlo in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model. [ 143 ] [ 144 ] [ 145 ] It is usually referred to as the Source-Message-Channel-Receiver (SMCR) model because of its four main components (source ...
Models of communication belong to communication science, which is usually seen as a social science. The SMCR model is mainly concerned with human communication and discusses, for example, how the communication skills and attitudes of the communicators affect the exchange as well as the sensory channels they use to perceive the message.
[46] [47] He tried to address these shortcomings by developing a relational model of communication. These changes were influenced by David Berlo's model of communication and its focus on the effects of communication. Berlo had argued that the goal of all communication is to influence the behavior of the audience. [48]
1 Source-Message-Channel-Receiver model of communication. Toggle the table of contents. Template: ...
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Many of Schramm's students, such as Everett Rogers and David Berlo went on to make important contributions of their own. [22] [25] The first college of communication was founded at Michigan State University in 1958, led by scholars from Schramm's original ICR and dedicated to studying communication scientifically using a quantitative approach.