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Heineken, world’s second-largest brewer, launched its no alcohol range with the “now you can” campaign, where people were seen driving and making presentations with a Heineken 0.0 bottle in ...
Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". [12] It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda. [13]
No alcohol or alcohol-free: not more than 0.05% ABV; Dealcoholized: over 0.05% but less than 0.5% ABV; Low-alcohol: not more than 1.2% ABV; In some parts of the European Union, beer must contain no more than 0.5% ABV if it is labelled "alcohol-free". In Australia, the term "light beer" refers to any beer with less than 3.5% alcohol.
Heineken offer several beers under the Amstel brand. [10] Amstel Lager uses predominantly pilsener malt, although some Vienna malt is also used. It is sold in 75 countries. Amstel Light is a 3.5% abv pale lager. Amstel 1870 is a slightly dark 5% abv lager. In France a beer called Amstel Free, with minimal alcohol content – about 1% abv, is ...
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero. These may take the form of a non-alcoholic mixed drink or non-alcoholic beer , and are widely available where alcoholic drinks are sold.
Heineken 0.0 is a non-alcoholic malt beverage that was launched in the Netherlands in 2017 [9] and introduced in Malaysia in July 2019. [10] The beverage is double brewed with natural ingredients including water, malted barley, hops and yeast then undergoes a de-alcoholisation process.
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