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After the end of World War II, the brewery was transferred to public ownership in 1948. With the entry of the trademark Braugold the brewery in 1956 received its current name. In 1967, the production of today's best-selling beer brewing Pilsner special gold began. 1969 was formed by the merger of nine breweries in the district of Erfurt VEB ...
By then, beer from Jever had become known outside the region where it was produced. Since 1934, it has been sold under the name "Jever Pilsener". After World War II, the brewery once again found itself experiencing difficult times. Due to a fuel shortage, beer could only be sold from the brewery gates directly to customers.
Beer As Beer Should Be – Introduced during World War II, [8] it was Schmidt's main slogan from the 1940s to the 1960s; it continued to be used in the 1970s. For The 1 Man In 4 (Who Wants The Beer With Full-Strength Taste) – Used in the late 1950s and early 1960s. Full Taste Beer – Used in the early 1960s. For That Friendlier Feeling!
In recent years the hierarchy of international beer brands has been massively shaken up by the increasing popularity of the alcoholic drink in China.
Bottles of Ballantine Beer, the lager, are featured prominently in a picture of a group of sailors celebrating VJ Day at the Naval Air Station(NAS) Beaufort, South Carolina. [26] In World War II, Ballantine made a beer can that was painted drab olive, so it would not reflect light and give away the position of the American soldiers. [27]
Shortly before World War I Budějovický Budvar exceeded production of Bürgerliches Brauhaus. During World War II 237 out of 387 owners of Bürgerliches Brauhaus were Germans, while 150 were Czechs. In January 1945, Bürgerliches Brauhaus stopped brewing and in March 1945 the brewery was damaged during US bombing of Budějovice.
Warsteiner (German pronunciation: [ˈvaːɐ̯ʃtaɪnɐ, ˈvaʁ-]) beer is brewed in the Arnsberg Forest Nature Park outside of Warstein, North Rhine-Westphalia, Germany. Warsteiner has been owned by the Cramer family since 1753. Warsteiner is Germany's largest privately owned brewery; its best selling beer is Warsteiner Premium Verum. [2]
The global beer market is on track to generate $688.4 billion in sales by 2020. So, in having just a couple of percentage points share of this market, a beer brand can be hugely lucrative.