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E. O. Wilson defined sociobiology as "the extension of population biology and evolutionary theory to social organization". [6]Sociobiology is based on the premise that some behaviors (social and individual) are at least partly inherited and can be affected by natural selection. [7]
Brand dominance occurs when, during brand recall tests, most consumers can name only one brand from a given category. [28] Brand dominance is defined as an individual's selection of only certain brand names in a related category during a brand recall procedure. [28]
Richard Dawkins outlines in The Selfish Gene (1976) [4] that humans are machines made of genes, and genes are the grounding for everything people do. The gene-centric view outlines that natural selection, evolution and all behaviour must be traced back to the survival of competing genes as an extension of Darwin's theory being the survival of competing individuals.
Social selection is a term used with varying meanings in biology. Joan Roughgarden proposed a hypothesis called social selection as an alternative to sexual selection . Social selection is argued to be a mode of natural selection based on reproductive transactions and a two-tiered approach to evolution and the development of social behavior . [ 1 ]
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
Functionalist thought, from Comte onwards, has looked particularly towards biology as the science providing the closest and most compatible model for social science. Biology has been taken to provide a guide to conceptualizing the structure and the function of social systems and to analyzing processes of evolution via mechanisms of adaptation.
Some of the most popular brands we use today have founders behind them who not only gave their blood, sweat, and tears, but also their names. For instance, Johnnie Walker was a real person.
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]