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Pharmaceutical marketing is a branch of ... variable across the world, pharmaceutical marketing is usually ... countries as of 2008 allow direct ...
Supporters of direct-to-consumer advertising argue that advertisements increase competition which leads to lower prescription drug prices and new development, citing, for instance, that between 1997 and 2001, spending on research and development in the U.S. increased 59% while spending on promoting drugs directly to patients increased 145%.
One year later, spending on television drug ads had more than doubled, from $310 million to $664 million. A major early beneficiary was a new generation of antihistamines that did not make people drowsy. Thanks to the advertising push, first Claritin, then Zyrtec and Allegra became some of the most frequently prescribed medications in America.
The idea is that countries with non-SRA drug authorities can use accelerated process to facilitate approval (registration or marketing authorization) of medicines, including vaccines and biologics, which have already been approved by SRAs. [1] As of 2022, the national regulatory authorities of 36 countries are considered SRAs: [2]
A centralised marketing authorisation, issued by the European Commission, allows the holder to market a medicinal product throughout the European Economic Area (EEA), which comprises the EU Member States, Iceland, Norway and Liechtenstein. [2] In the United States, the equivalent process is called New Drug Application.
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when ...
President-elect Donald Trump said on Sunday he will launch a new anti-drug advertising campaign to show the physical impact of taking drugs like fentanyl and repeated his threat to designate ...
The Advertising Business Group (ABG), formed by members including Google and Facebook, self-regulate to avoid violations of the UAE's rules. The ABG is the largest group in the area and in the future plans to focus on how to advertise in other markets in the UAE. [40] Advertising in the UAE is the highest in the Gulf region.