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Lego Ideas was first introduced as an offshoot of the Japanese company CUUSOO, produced as a collaboration between CUUSOO and The Lego Group. Titled LEGO CUUSOO, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product. [3] In 2014, the platform moved to Chaordix. [4]
The development of the Lego Serious Play product line in the Lego Group involved several teams and more than 20 iterations. Work at the Lego Group began with the owner Mr. Kjeld Kirk Kristiansen. Initially he was hesitant but presented with the early findings he became convinced that Roos and Victor's ideas had business value and decided to ...
The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
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It allowed users to upload their own Lego set designs into a competition. The winning designs had the opportunity to be crowdfunded and, if successful, sold on the BrickLink marketplace. [15] It has similarities with Lego Ideas where the designs that get more than 10.000 likes get accepted to finals and the winning one becomes an official Lego set.
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The Lego brick design is improved to allow better versatility and "locking" ability. Ole Kirk Christiansen dies; Godtfred inherits leadership of the Lego Company. The Workshop burnt down the third time. The Lego company patents the stud-and-tube coupling system. This new system makes models much more stable. Sloping roof tile bricks are featured.