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In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between ...
Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology.
Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources.
Population geography relates to variations in the distribution, composition, migration, and growth of populations. Population geography involves demography in a geographical perspective.
Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom’s population into demographic types. It has been built by analysing social factors and behaviour. Acorn segments households, postcodes and neighbourhoods into six categories, 18 groups and 62 types.
A marble sculpture bought for $6 and used as a doorstep could be about to make a fortune. The bust, made by French sculptor Edmé Bouchardon, could make over $3 million at auction after a local ...
After a man's mother remarried when he was a child, he says she "ignored" him and "focused all of her attention" on her new family. Now that the man is getting married, his mother is acting like ...
Geodemographic segmentation is a logical starting point because The data are obtainable through secondary sources, government agencies, or demographic vendors; It provides a quick snapshot of a market—an understanding of market structure and potential customer segments; and