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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
Martini's sponsorship program began in 1958 as Martini International Club, founded by Count Metello Rossi di Montelera of Martini & Rossi. [1] The race cars were marked with the distinctive dark blue, light blue and red stripes mostly on white or silver background body cars, but also red or green ones.
Two years later, in 2010, Vettel became the first Red Bull Junior graduate to win the Formula One World Championship. The similar Red Bull Driver Search, now ended, was an American spinoff of the same idea held in 2005. In 2024, Red Bull formed a separate programme called the Red Bull Academy Programme to support the team's F1 Academy drivers.
The Red Bull Formula One team has secured a new title sponsorship worth around $500 million with technology firm Oracle, placing it among the most lucrative commercial deals in sports. The five ...
American Express Company (NYSE:AXP) inked a new multi-year sponsorship with Formula 1 to expand Amex’s partnership with the motorsport giant from the Americas region to a global level. As an ...
Aston Martin claimed a Formula One first on Friday in announcing a multi-year sponsorship with Coinbase paid entirely in cryptocurrency. Aston Martin said the sponsorship, whose terms were not ...
John Scott Hogan (5 May 1943 – 3 January 2021; nicknamed "Hogie") was an Australian advertising and motorsport executive who led Marlboro's Formula One sponsorship program from 1973 to 2002. As the chief financial backer of McLaren Racing and, subsequently, Scuderia Ferrari , he helped grow Formula One into a global competition with nine ...
Red Bull Racing, currently competing as Oracle Red Bull Racing and also known simply as Red Bull or RBR, is a Formula One racing team, competing under an Austrian racing licence and based in the United Kingdom. It is one of two Formula One teams owned by conglomerate Red Bull GmbH, the other being Racing Bulls.