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Energy drinks like Red Bull and Monster contain much higher levels of caffeine than the standard soda or coffee — which can be dangerous for children.
The energy drink market has exploded in recent years and by 2030 is expected to reach $33 billion. Much of this growth has been attributed to a shift in marketing strategies that now target young ...
Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] As of 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Energy drinks vary wildly, but often fall within the range of 70 to 200 mg per serving. The source of the caffeine itself also depends on the brand, and it can ultimately impact the nutritional ...
Energy drinks have the effects of caffeine and sugar, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Rival products like Anheuser Busch InBev-backed Ghost energy drinks and Kim Kardashian's “Kimade” energy drink also have 200 mg of caffeine. Competitor Monster Energy contains 150 mg of caffeine.
Other energy-drink brands, like Prime, have faced serious backlash for targeting young consumers despite the serious potential side effects. From a flavor and branding perspective, the energy ...