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Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Payless acquired the mid-priced shoe chain Parade of Shoes from J. Baker, Inc. in 1997. It opened locations on the sales floor inside Shopko discount stores, replacing J. Baker. As part of a major restructuring, Payless announced in 2004 that it will close down the Parade chain and hundreds of Payless outlets. [11]
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