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The board also markets the city as a convention venue and organises events to attract visitors. Throughout the 1960s to 70s, the tourism board ran multiple advertising campaigns aimed at drawing visitors from different countries and published monthly newsletters to promote multiple attractions in Singapore. [4] [5] The Merlion was also created ...
Tourism was in its early stages of development in Singapore during the 1960s, with the official formation of the Singapore Tourism Promotion Board (STPB, later renamed Singapore Tourism Board) in 1964. [4] During this period, coastal tourism in Singapore was minimal, and it was not considered a distinct category of tourism in Singapore.
The unified brand features a logo coined as the 'Singapore Mark'. Passion Made Possible is the destination brand of Singapore, jointly launched on 24 August 2017 by Singapore Tourism Board (STB) and Economic Development Board (EDB). [1] Passion Made Possible marks the rebranding of the Singaporean brand, replacing the previous YourSingapore ...
One of Singapore’s last remaining kampong villages is on Pulau Ubin (Singapore Tourist Board) Motorised vehicles are a rarity on Pulau Ubin; it’s a magnet for cyclists and hikers.
Singapore Ducktours (part of RATP Group). Visitor arrivals to Singapore has been increasing since the country's independence in 1965. [2] As compared to a total of 99,000 visitors recorded in 1965, Singapore attracted approximately 19.1 million visitors in 2019 with receipts at S$27.7 billion, according to preliminary figures by the Singapore Tourism Board.
Popular tourist attractions in Singapore include the following: Beaches and bays. East Coast Park; Marina Bay; Palawan Beach; Siloso Beach; Changi Beach ...
Merlion Park [a] is a famous Singapore landmark and a major tourist attraction, located at One Fullerton, Singapore, near the Central Business District (CBD). The Merlion is a mythical creature with a lion's head and the body of a fish that is widely used as a mascot and national personification of Singapore. Two Merlion statues are located at ...
The Merlion (/ ˈ m ɜːr ˌ l aɪ ə n /) is the official mascot of Singapore.It is depicted as a mythical creature with the head of a lion and the body of a fish.Being of prominent symbolic nature to Singapore and Singaporeans in general, it is widely used to represent both the city state and its people in sports teams, advertising, branding, tourism and as a national personification.
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