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The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation (MAF), [1] is an independent, private sector, self-governing organization composed of academics and practitioners. Its primary goal is to establish marketing measurement and accountability standards that drive continuous improvement in ...
The Combined Action Program was a United States Marine Corps counterinsurgency tool during the Vietnam War.It was widely remembered by the Marine Corps as effective. Operating from 1965 to 1971, it placed a 13-member Marine rifle squad, augmented by a U.S. Navy Corpsman and strengthened by a Vietnamese militia platoon of older youth and elderly men, in or adjacent to a rural Vietnames
Unrestricted Warfare: Two Air Force Senior Colonels on Scenarios for War and the Operational Art in an Era of Globalization [1] (simplified Chinese: 超限战; traditional Chinese: 超限戰; lit. 'warfare beyond bounds') is a book on military strategy written in 1999 by two colonels in the People's Liberation Army (PLA), Qiao Liang (乔良) and Wang Xiangsui (王湘穗). [2]
MACV: the Joint Command in the Years of Escalation, 1962-1967 (PDF). United States Army Center of Military History. ISBN 978-1782663218. This article incorporates text from this source, which is in the public domain. Cosmas, Graham A. (2007). MACV: The Joint Command in the Years of Withdrawal, 1968-1973 (PDF). Government Printing Office.
Download as PDF; Printable version; ... Military strategy books (3 C, 42 P) Military technology books (7 P) Military training books (1 C, 12 P) G.
The Strategy Paradox is a business strategy book by author Michael E. Raynor, who is the Distinguished Fellow with Deloitte Research. The Strategy Paradox was published in 2007 by Currency/Doubleday. It was named a top ten book of 2007 by BusinessWeek, [1] and a top five strategy book of 2007 by Strategy+Business. [2]
[1] [3] Hence, Summers analyzes the war through the lens of Carl von Clausewitz's military theories and his principles of war, finding that the U.S. neglected or lost sight of nearly all of them, at one time or another throughout the war. Conversely, the North Vietnamese adhered to these principles and ultimately achieved victory. [1] [2] [3]
The Pentagon's New Map: War and Peace in the Twenty-First Century is a 2004 book by Thomas P.M. Barnett based around an earlier article he wrote for Esquire magazine. It outlines a new grand strategy for American foreign policy. It is an iteration of a PowerPoint presentation that Barnett has been making for years that is known simply as "The ...