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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024. [4] This growth is fueled by the rise of digital platforms and a surge in subscriptions. Consequently, there is intensified competition among streaming services for exclusive digital rights to major films.
In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment's video streaming platform Hotstar. [26] The record was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar .
Promoting local content: To increase the presence of Indian programming across all platforms. Viewer protection: To safeguard viewers' interests by ensuring program quality, transparency, and grievance redressal mechanisms. Balancing freedom and accountability: To uphold freedom of expression while holding platforms accountable for harmful content.
An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable , broadcast , and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
2024 Filmfare OTT Awards, the fifth edition of awards presented to honour artistic and technical excellence in original programming on over-the-top streaming media in Hindi-language. Web original shows or films released across OTT platforms between 1 August 2023 and 31 July 2024 were eligible for Awards.
Indian Broadcasting & Digital Foundation [2] also known as (IBDF) (previously Indian Broadcasting Foundation) is an unified representative body of the television broadcasters and OTT platforms in India. The organisation was founded in the year 1999. Over 250 Indian television channels are associated with it.
In 1986, Angel Television Private Limited was founded in Kolkata, India, and started its business with movie acquisitions.In 2020, when Klikk was launched by Vikas Tantiya, the company got transformed into a fully vertically integrated studio.