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PepsiCo's flagship product, Pepsi Cola has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
A Brief History of Coke and Pepsi Coca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. Six years later, the ...
Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994. [3] [4] Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012. [5] [6] He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi ...
PBG had the exclusive right to manufacture, sell and distribute Pepsi-Cola beverages in all or a portion of 43 states, the District of Columbia, nine Canadian provinces, Spain, Greece, Russia, Turkey and Mexico. Approximately 70 percent of PBG's volume was sold in the United States and Canada. Pepsi Bottling Group was based in Somers, New York.
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The commercial will mark the first time that a company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.