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Across the intimate apparel industry, retailers have reported declining sales of padded and push-up bras, while sales of non-wired and soft bras have soared.
The push-up style bra also features ultra soft, molded cups for subtle lift and smooth contours. “Best bra I’ve purchased in years,” wrote one of the 1,200+ reviewers who gave the bra five ...
With lightly padded, wireless cups and sizes up to 6X, this is the perfect everyday choice for the beauties with fuller busts. from $40; $24 at torrid. 15. Victoria's Secret So Obsessed Push-Up Bra.
Unlike push-up bras, plunge bras are not generally as heavily padded, as many women with larger breasts wear them. Push-up: A fashion bra that creates the appearance of increased cleavage. Uses angled cups containing padding that pushes the breasts inward and upward, toward the center of the chest. A push-up bra is usually a demi-cup bra.
[56] [57] A push up bra is designed to press the breasts upwards and closer together to give a fuller appearance with help of padded cups, [58] differing from other padded bras in location of the pads. [41] It leaves the upper and inner area of breasts uncovered adding more cleavage.
In the late 1950s Moe Nadler started travelling to Europe to find new styles to bring to the Canadian market. In 1960, Wonderbra introduced a lacy, half push-up bra described in Europe as Pigeonnant (meaning "pigeon-breasted" in French). In 1961 Nadler directed Louise Poirier to develop a deeply plunged, laced push-up design, numbered the 1300. [9]
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