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It features the song "Hocus Pocus", by progressive rock band Focus. It was created by Wieden+Kennedy and produced by Elissa Singstock and Olivier Klonhammer, written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell. The Sound design and mix was done by Raja Sehgal working out of Grand Central Recording Studios in London.
In the song "Scenario" by A Tribe Called Quest, Phife Dawg states "Bo knows this, and Bo knows that, but Bo don't know jack, 'cause Bo can't rap..." [1] In a Teenage Mutant Ninja Turtles episode from 1990, the character Donatello confronts a villain while saying "Donatello knows bō." [2] The bō is a wooden staff that Donatello used as his weapon.
Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.
How it came about. A few rounds of beer into a brainstorming session at a Portland bar, the advertising writer who dreamed up some of Nike’s most unforgettable campaigns stared into his glass ...
The rhythm of the music pauses for two beats. It resumes at a calmer level as the camera shows Jordan in street clothes, watching from the sideline. Jordan is shown for just two seconds, smiling and nodding. Waterbury said of this shot, "We wanted to make sure that, through this commercial, people understood Michael's role as a mentor and a coach.
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"Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States.It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months.