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Eyebuydirect was founded in 2005 by Roy Hessel, a former venture capitalist. [9] [10] The company launched Eyebuydirect.com in March 2006.[11]In 2007, Eyebuydirect added EyeTry, a "try-on" function, to its site. [9]
At the same time, sunglasses started to be used as aids for pilots and even produced for the gaining aviation sector, eventually adding to sunglasses as cultural icons and to their popularity. Polarized sunglasses first became available in 1936 when Edwin H. Land began experimenting with making lenses with his patented Polaroid filter. In 1947 ...
Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
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