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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  3. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.

  4. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    The model of 7 Ps has gained widespread acceptance, to the extent that some theorists have argued for the 7 Ps framework proposed by Booms and Bitner to be applied to products as a replacement for the four Ps. [45] The extended marketing mix for services is more than the simple addition of three extra Ps.

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. NFL playoff picture, draft order Week 14: Eagles clinch ... - AOL

    www.aol.com/sports/nfl-playoff-picture-draft...

    On the opposite end of the spectrum, the Las Vegas Raiders now hold the No. 1 pick in the NFL Draft next spring after their latest loss. That has to make their 2-11 start feel a little bit better.

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