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  2. Media richness theory - Wikipedia

    en.wikipedia.org/wiki/Media_richness_theory

    In their study, they created four sites (two rich and two lean) to describe two products (one simple, one complex). They found that most users, regardless of the complexity of the product, preferred the websites that provided richer media. [24] Rich media on websites also has the potential to stimulate action in the physical world.

  3. Eric Ries - Wikipedia

    en.wikipedia.org/wiki/Eric_Ries

    The lean startup methodology originates from a combination of ideas such as lean manufacturing, which seeks to increase value-creating practices and eliminate wasteful practices, [13] [3] [14] and Steve Blank's customer development methodology. In 2008, Ries began to document the lean startup methodology on his blog with a post titled "The lean ...

  4. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    The first phase of any media plan is the initial market analysis, which consists of a situation analysis and the marketing strategy plan. These form the basis of information which the rest of the media plan is reliant on. [1] The purpose of a situation analysis is to understand the marketing problem, in relation to their competitors.

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, ... working group or department. [8]

  6. 'Your Rich BFF' creator has struck a new deal with Vox Media ...

    www.aol.com/prominent-finance-creator-struck...

    According to Xu, Vox Media and Tu will work very closely together on the podcast's sales, marketing, and distribution, such as posting teasers of new episodes across Your Rich BFF and PS' social ...

  7. Media conglomerate - Wikipedia

    en.wikipedia.org/wiki/Media_conglomerate

    This is an accepted version of this page This is the latest accepted revision, reviewed on 24 January 2025. Large company involved in mass media industry A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park ...

  8. Ramit Sethi: How To Create a ‘Conscious Spending Plan’ - AOL

    www.aol.com/finance/ramit-sethi-create-conscious...

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