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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
In 2011, Omnicom acquired Fanscape, a social media agency, and merged it into The Marketing Arm. [11] In October 2005, mobile marketing agency Ipsh! joined The Marketing Arm. [12] Ipsh! was founded in June 2001 by Nihal Mehta and Mike Jelley. [13]
New Media Strategies (NMS) was a social media agency headquartered in Arlington, Virginia.The company was founded in 1999 by Pete Snyder, and as of 2011 had 120 employees.. NMS was known as one of the first companies to strictly focus on social media as a form of marketing communications, [1] and in 2011 was described as "the largest social media agency in the world" by The Washington Post.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
In 2013, Huge opened a production studio to support its expansion from product and web design into marketing as the company took on integrated marketing work for Samsung [12] [13] and was named social media AOR for Audi. [14] In 2013, Huge also launched the first redesign of New York City's municipal website in a decade. [15] [16]
In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms. [2] [5] In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand ...
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