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The average base annual salary for an MBA in marketing is $99,000. Graduates can find careers as marketing directors and managers, vice presidents of marketing and marketing specialists.
In the specific case of MBA programs, one study found that ranking MBA programs by a combination of graduates' starting salaries and average student GMAT score can duplicate some of the ranking order found in top 20 lists of Business Week and U.S. News & World Report. [19]
The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in the degree. Typically the MBA degree may have a concentration in marketing or other fields of 4–6 courses. The MS Marketing degree will usually have 10–12 marketing courses.
In 2022, Michigan Ross ranked 11th among all business schools in the United States according to Poets & Quants, with its MBA graduates earning an average starting base salary of $165,000 and an average sign-on bonus of $30,000. [203]
Pamplin jointly offers a Master of Information Technology (MIT) degree with the Virginia Tech College of Engineering. [3] The most recent national U.S. News & World Report rank shows Pamplin's undergraduate program is 23rd among public institutions and the Evening MBA Program is ranked 16th overall.
The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Marketing faculty, together with leading marketing research professionals, developed a curriculum that "was designed to develop marketing research professionals of the highest caliber and thereby satisfy a critical need of U.S. business."
The Master of Science in Marketing and Communication (MCM) is an integrated marketing communication graduate degree offered at Franklin University in Columbus, Ohio. [36] The Master of Science in Integrated Marketing Communications (IMC) is graduate degree offered at West Virginia University in Morgantown, WV through WVU's Reed College of Media ...
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