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It was perhaps the greatest ice box in the history of humankind. ... Roy and Ryan bumped up the price on their coolers. Remarkably, none of their buyers balked. Roy came up with a pricing strategy ...
Using ice for cooling and preservation was not new at that time; the ice house was an introductory model for the modern icebox. [4] The traditional kitchen icebox dates back to the days of ice harvesting , which was commonly used from the mid-19th century until the introduction of the refrigerator for home use in the 1930s.
A cooler, portable ice chest, ice box, cool box, [1] chilly bin (in New Zealand), or esky is an insulated box used to keep food or drink cool. Ice cubes are most commonly placed in it to help the contents inside stay cool. Ice packs are sometimes used, as they either contain the melting water inside or have a gel sealed inside that stays cold ...
The idea of these coolers was founded by the Seiders brothers: two outdoorsmen who felt there were not any coolers that could keep their catch, kills, and beverages cold for a longer period of time. The brothers teamed up with a factory in the Philippines to create an "indestructible cooler", with superior ice retention. [19] [20] [21]
There was a 1922 model that consisted of a wooden cold box, water-cooled compressor, an ice cube tray and a 0.25-cubic-metre (9 cu ft) compartment, and cost $714. (A 1922 Model-T Ford cost about $476.)
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