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The philosophy behind Black Label was to have a high quality lager that was available nationwide, but with a locally brewed budget price. The strategy worked, and the next several decades led to rapid growth and expansion for the brewery and the Carling Black Label brand. [2] Carling Black Label was available to GIs in Vietnam, but still in ...
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
Guinness Black Lager is a black lager beer produced by Guinness, an Irish brewing company owned by Diageo. The beer was tried in Northern Ireland and the United States by Diageo , and in Malaysia by Guinness Anchor Berhad , under its Guinness brand name. [ 1 ]
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After 1949, Dai-Nippon was split into Nippon and Asahi breweries, with the Nippon Breweries resuming production of Sapporo beer in 1956 and renaming itself to the present name, Sapporo Breweries, in 1964. Yebisu Beer was relaunched as a separate brand in 1971, marketed as a German-style barley beer. Sapporo Black Label beer was launched in 1977.
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