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There are both qualitative and quantitative means of recording observations. To communicate qualitative information, observers rely on narrative records. This may consist of video footage, audio recordings, or field notes. Video footage, for instance, is helpful in reducing the effect that the observers presence may have on subjects.
Hawthorne effect, a form of reactivity in which subjects modify an aspect of their behavior, in response to their knowing that they are being studied; Observer-expectancy effect, a form of reactivity in which a researcher's cognitive bias causes them to unconsciously influence the participants of an experiment
In communities where children's primary mode of learning is through observation, the children are rarely separated from adult activities. This incorporation into the adult world at an early age allows children to use observational learning skills in multiple spheres of life. This learning through observation requires keen attentive abilities.
The Pygmalion effect is a psychological phenomenon in which high expectations lead to improved performance in a given area and low expectations lead to worse performance. [1] It is named after the Greek myth of Pygmalion , the sculptor who fell so much in love with the perfectly beautiful statue he created that the statue came to life.
To demonstrate this effect they created a video where students pass a basketball between themselves. Viewers asked to count the number of times the players with the white shirts pass the ball often fail to notice a person in a gorilla suit who appears in the center of the image (see Invisible Gorilla Test ), an experiment described as "one of ...
Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one ...
In physics, the observer effect is the disturbance of an observed system by the act of observation. [1] [2] This is often the result of utilising instruments that, by necessity, alter the state of what they measure in some manner. A common example is checking the pressure in an automobile tire, which causes some of the air to escape, thereby ...