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Basil Ben Baldanza Jr. (December 3, 1961 – November 5, 2024) was an American business executive who was the chief executive officer and president of Spirit Airlines from 2005 to 2016, a period in which he led the transformation of the company into an ultra-low-cost carrier.
According to CEO Ben Baldanza, the company's "edgy, viral marketing" was so effective that Spirit was able to cut advertising expenses by 80% between 2006 and 2009.
The reason, she says, is because Spirit doesn’t have any Boeing 737 Max 9 planes, which she said she’s wary of after watching a 2022 Netflix documentary about crashes of two 737 MAX planes.
Spirit Airlines is cutting jobs and selling off some jets worth millions of dollars as the budget carrier aims to cut costs amid looming financial struggles and an uncertain future. In a Thursday ...
PHOTO: Passengers wait in a line for help at the Spirit Airlines ticket counter at the Tampa International Airport, June 1, 2023, in Tampa, Fla. (Chris O'Meara/AP, FILE)
When AirTran was acquired by Southwest Airlines in 2011, Fornaro received a payment of $2.9 million. [4] Fornaro acted as a consultant for the integration of the airlines. [5] In May 2014, Fornaro was elected to the board of directors of Spirit Airlines. [6] On 5 January 2016, Fornaro was appointed CEO of Spirit Airlines, replacing Ben Baldanza ...
A U.S. bankruptcy judge on Thursday approved Spirit Airlines' debt restructuring, clearing the budget airline to convert $795 million in debt to equity and emerge from bankruptcy as a private company.
In response to criticism, Spirit Airlines said it would make sure all paid customers would always be able to fly to their destination, even if Spirit Airlines had to book them on a competitor's airline. [12] In 1996, Janet Patton became Spirit Airlines' first female pilot. [13] In 1998, she became the first female captain. [13]