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IB Film can be taken at either the standard level (SL) or higher level (HL). For both levels of IB Film, the candidate must research and write an Independent Study, do a Practical Project and give an oral presentation, based on the close analysis of a 5-minute extract from a film prescribed by the IBO.
Paper 1: Textual analysis (SL: 1 hour 30 minutes)/Comparative textual analysis (HL: 2 hours) (20 marks weighing 25% of the course) - SL candidates write an analytic commentary on one unseen text from a choice of two, and HL candidates write a comparative analytic commentary on one pair of unseen texts from a choice of two pairs.
One example of this is a "dummy advertising vehicle test," in which a test Television Advertisement is shown with control ads in a controlled environment designed to simulate a commercial break on television. The test ad is embedded alongside either directly competitive advertising, or ads from non-competing product categories, depending on the ...
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
The Group 3: Individuals and societies subjects of the IB Diploma Programme consist of ten courses offered at both the Standard level (SL) and Higher level (HL): Business Management, Economics, Geography, Global Politics, History, Information technology in a global society (ITGS), Philosophy, Psychology, Social and cultural anthropology, and World religions (SL only). [1]
The International Baccalaureate Diploma Programme (IBDP) is a two-year educational programme primarily aimed at 16-to-19-year-olds in 140 countries around the world. The programme provides an internationally accepted qualification for entry into higher education and is recognized by many universities worldwide.
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