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Established in 1979, [43] Armani Collezioni (known as Giorgio Armani Le Collezioni for women and Mani for men before 2000) [44] was the diffusion line of Giorgio Armani that retailed at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed in black and written on a white label but often varies.
Armani's concern for the end user culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price. Because of the nature of the Emporio line, Armani felt that he had to make use of new and unconventional advertising methods.
A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.
Titled “Lumières” (French for “light” and “enlightenment”, the 90-year-old designer’s show was held at the newly acquired Palazzo Armani in the 8th arrondissement, a lavish private ...
This page was last edited on 8 February 2008, at 22:21 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Consumer prices overall increased 3% from a year earlier, up from 2.9% the previous month, according to the Labor Department’s consumer price index, a measure of goods and service costs across ...
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