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Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. [1] These awards can be monetary, or can include credits for free or discounted equipment. [2] Contingency decals on a NASCAR car
In 2005, AAA re-entered racing as a sponsor of ISC-owned tracks. In 2006, AAA's foray into racing expanded when it made a three-year commitment to sponsor Roush Racing's number 6 car on the NASCAR Nextel Circuit. [13] AAA 50th Anniversary US stamp, issued in 1952, promotes the School Safety Patrol. [citation needed]
This policy, known as the Viceroy Rule, prevents sponsorship from direct competitors within a certain series, although it does not prevent a company from moving to a different series within the sport, or advertising a product that does not directly conflict with the title sponsor. For example, Royal Dutch Shell, Texaco and other oil companies ...
The National Auto Sport Association (NASA) is an American motorsports organization promoting road racing and high-performance driver education. Founded in 1991, [ 1 ] NASA hosts High Performance Driving Events ( HPDE ), automotive rallies , Time Trial, autocross and amateur, club-level automotive racing, divided amongst regionally based ...
JTG Daugherty Racing had maintained long-term relationships with sponsors Clorox and Kingsford and their associated company since their time in the Busch series, and the two often appeared on the decklid of the car, even in races they were not the primary sponsor.
R+L Carriers joined JEGS Racing in 2009 as an associate sponsor of the National Hot Rod Association Pro Stock Chevrolet driven by Jeg Coughlin Jr. [8] R+L Carriers is a sponsor of the Roberts Pulling Team that competes in the National Tractor Pullers Association (NTPA), the Pro Pulling League (PPL), and the Ohio State Tractor Pullers ...
The Livestrong Foundation is a United States nonprofit organization that provides support for people affected by cancer.The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong, as the Lance Armstrong Foundation. [1]
The series features several "special" or associate sponsor paint schemes in addition to primary schemes. Beginning with NASCAR The Game: Inside Line , each scheme was designed to replicate its real-life counterpart in a specific race, as opposed to schemes designed in conjunction with team and sponsor input.
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