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  2. 'It's magic': Here's the history behind the Elf on the Shelf ...

    www.aol.com/news/magic-heres-history-behind-elf...

    The Elf on the Shelf balloon joined the Macy's Thanksgiving Day parade in 2012. "The Elf on the Shelf: A Christmas Musical" debuted in 2019, and in 2020, Bell's Lumistella Company announced a ...

  3. The unlikely secret history of 'Elf on the Shelf' - AOL

    www.aol.com/unlikely-secret-history-elf-shelf...

    The Elf on the Shelf has 1.3M+ fans on Facebook, 680K+ Twitter followers, more than 325K Instagram followers, and yes — there is an app for that elf as well. While the elf gained fans, he also ...

  4. ‘Banks don’t really look at a startup elf company’: How The ...

    www.aol.com/finance/banks-don-t-really-look...

    The Elf on the Shelf empire is now estimated to be worth $100 million, according to Bloomberg. The outlet adds that 28.3 million Elf dolls, and their pets (yes, it’s a whole universe) have been ...

  5. Equal Employment Opportunity Commission v. Abercrombie ...

    en.wikipedia.org/wiki/Equal_Employment...

    This led to a lawsuit in a federal district court that resulted in Elauf receiving $20,000 in damages. [6] [7] However, this decision was later reversed by the 10th U.S. Circuit Court of Appeals, which ruled in favor of Abercrombie & Fitch on the basis that Elauf did not provide the company with information about her need for an accommodation ...

  6. The Story Behind The Elf on the Shelf That Started It All - AOL

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  7. When does Elf on the Shelf start? Everything to know about ...

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  8. The Elf on the Shelf - Wikipedia

    en.wikipedia.org/wiki/The_Elf_on_the_Shelf

    The Elf on the Shelf is the name of a 2005 American picture book for children, written by Carol Aebersold and her daughter Chanda Bell, and its accompanying toy elf.The book was illustrated by Coë Steinwart and tells a Christmas-themed story, written in rhyme, that explains how Santa Claus knows who is naughty and nice.

  9. Is Elf on the Shelf too stressful for kids? Why experts ... - AOL

    www.aol.com/lifestyle/elf-shelf-too-stressful...

    Released in 2005, The Elf on the Shelf: A Christmas Tradition tells the story of a special holiday scout elf sent from the North Pole to encourage good behavior and report back to Santa whether a ...