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  2. Celebrity branding - Wikipedia

    en.wikipedia.org/wiki/Celebrity_branding

    Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]

  3. Celebrity finance: 7 A-listers and athletes endorsing their ...

    www.aol.com/finance/athletes-and-celebrities...

    The celebrity endorsement is as old as time — or since 1882, at least, when a glycerin soap producer enlisted stage actress Lillie Langtry to tell fans how much she preferred Pears “to all ...

  4. Testimonial - Wikipedia

    en.wikipedia.org/wiki/Testimonial

    In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities.

  5. Reps for Beyonce, Eminem and others said they were not ... - AOL

    www.aol.com/reps-beyonce-eminem-others-said...

    Cash for celebrity endorsements broadly denied. Harris’ star-studded list of celebrity endorsements failed to win her the White House. But there is no evidence those endorsements were bought by ...

  6. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    It was assumed that integrating a celebrity to a brand would increase chances of it being sold, which made companies value the business ideal of a "brand ambassador". The case study of the famous watch brand Omega, illustrates that the brand faced a severe crash in sales in the 1970s due to the Japanese Quartz phenomenon.

  7. Do Celebrity Endorsements Matter? It's Complicated - AOL

    www.aol.com/news/celebrity-endorsements-matter...

    John Legend: "Now, I could've kept this to myself." Jimmy Fallon: "Ariana Grande is endorsing you." Celebrity endorsements have been a big part of Democratic presidential candidates' strategies ...

  8. Bill Cosby in advertising - Wikipedia

    en.wikipedia.org/wiki/Bill_Cosby_in_advertising

    As of 2002, Cosby held the record for being the longest-serving celebrity spokesperson for a product, through his work with Jell-O. In 2011, he won the President's Award for Contributions to Advertising from the Advertising Hall of Fame. Cosby was one of the first black people to appear in the United States as an advertising spokesperson.

  9. Celebrity Endorsement Deals With Insane Payouts - AOL

    www.aol.com/celebrity-endorsement-deals-insane...

    The most lucrative celebrity endorsements pay the world’s biggest stars more money than they make from their movies, concerts, shows or on-field performances — and could become an even...